The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! by Dan S. Kennedy

Author:Dan S. Kennedy [Kennedy, Dan S.]
Language: eng
Format: epub
Tags: ebook, book
Publisher: F+W Media, Inc.
Published: 2011-04-17T18:30:00+00:00

An awful lot of water cooler and coffee klatch conversation has to do with the TV shows of the night before, the movies seen over the weekend, and gossip about celebrities.

For clients of mine, we’ve tied ad campaigns, marketing, and publicity efforts to a wide variety of TV and movie properties, from Desperate Housewives to the latest James Bond movie. NAPMA, the National Association of Professional Martial Artists, coordinates brilliant promotional campaigns for its member academies and schools with virtually every kid- and family-oriented martial arts movie that gets to theaters. Kung Fu Panda provided an enormous opportunity, and as I’m writing this, they are gearing up for the sequel to Kung Fu Panda. They will have ads, mailings, online content, games and contests, and group movie nights, and the local school owners will be encouraged to use the movie as a reason for contacting their local media and offering themselves to be interviewed about how martial arts builds character and self-esteem as well as physical fitness in kids.

There are, of course, copyright and trademark issues to be cautious about when tying to such things as TV shows and movies, and this book is not a source of legal advice. You are solely responsible for the legality of your business activity.

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